How we participate in 99 IRL events in a year

[Zaltsman]

Summary

• Adds Daniel's blog post on how PostHog's builder relations team gets product engineers out to 100+ IRL events a year to speak, demo, and talk to customers — without twisting arms
• Adds a new daniel-zaltsman entry to src/data/authors.json

Test plan

• Check the deploy preview to confirm the post renders correctly at /blog/how-we-participate-in-99-irl-events-a-year
• Confirm the author byline (avatar, name, role) resolves correctly via profile_id
• Confirm all images and internal/external links render and resolve
• Editorial review per the writing-blogs handbook

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Created with PostHog Desktop

[github-actions]

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Aug 28, 2026 02:09PM

[github-actions]

Vale prose linter → found 0 errors, 11 warnings, 3 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/blog/how-we-participate-in-99-irl-events-a-year.md — 0 errors, 11 warnings, 3 suggestions

Line	Severity	Message	Rule
11:99	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
11:132	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
23:262	warning	'yappers' is a possible misspelling.	PostHogBase.Spelling
31:4	warning	'Product engineers FTW' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
43:22	warning	'Meikel' is a possible misspelling.	PostHogBase.Spelling
45:24	warning	'Meikel' is a possible misspelling.	PostHogBase.Spelling
52:83	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
55:29	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
73:132	warning	'Kliment' is a possible misspelling.	PostHogBase.Spelling
77:179	suggestion	Prefer 'proper nouns or they' over 'she'.	PostHogBase.Inclusivity
77:263	suggestion	Prefer 'proper nouns or they' over 'she'.	PostHogBase.Inclusivity
85:19	warning	'yappers' is a possible misspelling.	PostHogBase.Spelling
85:41	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
89:73	suggestion	Prefer 'proper nouns or they' over 'he'.	PostHogBase.Inclusivity

[github-actions]

Bundle report

Total JS (gzip)

8.15 MiB (no change)

Eager graph (modules shipped in each entrypoint's initial chunks)

Entrypoint	Eager size	Budget	Modules
✅ app	16.90 MiB (no change)	report-only	2035

Largest modules in the app closure

Module	Size
./src/data/mcp-tools.json	1053.0 KiB
css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css	754.4 KiB
./src/components/Stickers/Stickers.tsx	696.4 KiB
./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js	481.4 KiB
./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules	395.1 KiB
./src/hooks/useCustomers.tsx + 55 modules	370.0 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js	354.8 KiB
./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules	351.4 KiB
./src/components/ProductComparisonTable/index.tsx + 126 modules	301.7 KiB
./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js	281.9 KiB
./src/components/SearchUI/index.tsx + 87 modules	273.0 KiB
./node_modules/.pnpm/@posthog+brand@0.8.0_react@18.3.1/node_modules/@posthog/brand/dist/generated/hoggies/svg/magnifying-glass.mjs	254.7 KiB
./node_modules/.pnpm/framer-motion@10.18.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/framer-motion/dist/es/render/dom/motion.mjs + 109 modules	253.9 KiB
./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules	247.4 KiB
./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules	240.1 KiB

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Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes for the modules actually shipped in the entrypoint's initial chunks (post-tree-shake).