diff --git a/.changeset/free-friends-lick.md b/.changeset/free-friends-lick.md
new file mode 100644
index 000000000000..1df398644234
--- /dev/null
+++ b/.changeset/free-friends-lick.md
@@ -0,0 +1,5 @@
+---
+'astro': patch
+---
+
+Fixes the first browser visit after `astro dev` starts triggering an immediate full page reload
diff --git a/packages/astro/src/content/vite-plugin-content-virtual-mod.ts b/packages/astro/src/content/vite-plugin-content-virtual-mod.ts
index d2f794327276..de6fc216f330 100644
--- a/packages/astro/src/content/vite-plugin-content-virtual-mod.ts
+++ b/packages/astro/src/content/vite-plugin-content-virtual-mod.ts
@@ -67,7 +67,7 @@ function invalidateAssetImports(viteServer: ViteDevServer, filePath: string) {
 	}
 }
 
-function invalidateDataStore(viteServer: ViteDevServer) {
+function invalidateDataStore(viteServer: ViteDevServer, { notifyClient = true } = {}) {
 	const environment = viteServer.environments[ASTRO_VITE_ENVIRONMENT_NAMES.ssr];
 	const module = environment.moduleGraph.getModuleById(RESOLVED_DATA_STORE_VIRTUAL_ID);
 	if (module) {
@@ -91,10 +91,16 @@ function invalidateDataStore(viteServer: ViteDevServer) {
 	// Signal the SSR runner to clear its route cache so that getStaticPaths()
 	// is re-evaluated with the updated content collection data.
 	environment.hot.send('astro:content-changed', {});
-	viteServer.environments.client.hot.send({
-		type: 'full-reload',
-		path: '*',
-	});
+	// Only notify the client to reload when data has actually changed at runtime.
+	// During initial startup (buildStart), no client has loaded content yet, so
+	// sending a full-reload would just cause a spurious page reload for the first
+	// browser that connects.
+	if (notifyClient) {
+		viteServer.environments.client.hot.send({
+			type: 'full-reload',
+			path: '*',
+		});
+	}
 }
 
 export function astroContentVirtualModPlugin({
@@ -126,8 +132,9 @@ export function astroContentVirtualModPlugin({
 				// We defer adding the data store file to the watcher until the server is ready
 				devServer.watcher.add(fileURLToPath(dataStoreFile));
 				devServer.watcher.add(assetImportsPath);
-				// Manually invalidate the data store to avoid a race condition in file watching
-				invalidateDataStore(devServer);
+				// Manually invalidate the data store to avoid a race condition in file watching.
+				// Skip client reload since no browser has loaded content yet at startup.
+				invalidateDataStore(devServer, { notifyClient: false });
 				invalidateAssetImports(devServer, assetImportsPath);
 			}
 		},
diff --git a/packages/astro/test/units/content-layer/content-virtual-mod.test.ts b/packages/astro/test/units/content-layer/content-virtual-mod.test.ts
new file mode 100644
index 000000000000..6196ee30fffc
--- /dev/null
+++ b/packages/astro/test/units/content-layer/content-virtual-mod.test.ts
@@ -0,0 +1,85 @@
+import assert from 'node:assert/strict';
+import { describe, it } from 'node:test';
+import nodeFs from 'node:fs';
+import { astroContentVirtualModPlugin } from '../../../dist/content/vite-plugin-content-virtual-mod.js';
+import { createMinimalSettings, createTempDir } from './test-helpers.ts';
+
+/**
+ * Creates a minimal mock environment module graph.
+ */
+function createMockModuleGraph() {
+	return {
+		getModuleById: () => null,
+		getModulesByFile: () => null,
+		invalidateModule: () => {},
+	};
+}
+
+/**
+ * Creates a minimal mock ViteDevServer with just enough structure for
+ * the content virtual mod plugin's buildStart hook.
+ */
+function createMockViteDevServer() {
+	const sentMessages: Array<Record<string, unknown>> = [];
+	return {
+		sentMessages,
+		environments: {
+			ssr: {
+				moduleGraph: createMockModuleGraph(),
+				hot: {
+					send: (type: unknown, data: unknown) => {
+						sentMessages.push({ channel: 'ssr', type, data });
+					},
+				},
+			},
+			client: {
+				moduleGraph: createMockModuleGraph(),
+				hot: {
+					send: (payload: Record<string, unknown>) => {
+						sentMessages.push({ channel: 'client', ...payload });
+					},
+				},
+			},
+		},
+		watcher: {
+			add: () => {},
+			on: () => {},
+		},
+	};
+}
+
+describe('astroContentVirtualModPlugin', () => {
+	it('does not send full-reload to client during buildStart', () => {
+		const root = createTempDir('content-virtual-mod-test-');
+		const settings = createMinimalSettings(root, {
+			config: {
+				legacy: {},
+			},
+		});
+		settings.injectedTypes = [];
+
+		const plugin = astroContentVirtualModPlugin({ settings, fs: nodeFs });
+
+		// Simulate Vite's plugin lifecycle: config → configureServer → buildStart
+		// @ts-expect-error - mock args are sufficient for this test
+		plugin.config?.({}, { command: 'serve' });
+
+		const mockServer = createMockViteDevServer();
+		// @ts-expect-error - mock server has enough structure for this test
+		plugin.configureServer?.(mockServer);
+
+		// buildStart is where the bug was: it called invalidateDataStore which sent full-reload
+		// @ts-expect-error - calling without full Rollup context
+		plugin.buildStart?.();
+
+		// Verify no full-reload was sent to the client
+		const clientReloads = mockServer.sentMessages.filter(
+			(msg) => msg.channel === 'client' && msg.type === 'full-reload',
+		);
+		assert.equal(
+			clientReloads.length,
+			0,
+			'buildStart should not send full-reload to client during startup',
+		);
+	});
+});